At Bay Direct our passion isn't selling products; our passion is providing you with the highest quality products, supported by efficient, reliable and consistently excellent service. Starting back in 1993, we've built and maintained a strong and loyal customer base across the Bay of Plenty and Waikato region for more than 26 years. By taking a collaborative and supportive approach in everything we do, we help you increase your bottom line by making informed decisions about the products you need to provide the best experience and service for your own customers.